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  <url>
    <loc>https://www.annelisesmith.com/international-shopping-experience</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-22</lastmod>
    <image:image>
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      <image:title>Improving the international shopping experience</image:title>
      <image:caption>User testing showed the importance of focusing on “deliver to” language, rather than simply where the user was located</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/1562499674413-2M1VOY9UJF1AN4M607C6/Mobile-Pricing-Options.jpg</image:loc>
      <image:title>Improving the international shopping experience</image:title>
      <image:caption>Various options for currency conversion on mobile product tiles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/1562501348087-8ODNPIF4DN5A8VWF0B0T/PDP-RestrictedItem.jpg</image:loc>
      <image:title>Improving the international shopping experience</image:title>
      <image:caption>Restricted item notification added to Product Display Pages with the goal of reducing the number of users progressing to the checkout with an item ineligible to ship to their location.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/1562501476896-YH93IXN2XXKLE32YFWUM/PDP-RestrictedItem-Modal.jpg</image:loc>
      <image:title>Improving the international shopping experience</image:title>
      <image:caption>A final warning is displayed to users upon clicking the “Proceed to Checkout” button to ensure that users do not invest time in the checkout process with items ineligible to ship to their location.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Improving the international shopping experience</image:title>
    </image:image>
    <image:image>
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      <image:title>Improving the international shopping experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/1562499420019-G6LI6F3FILJWYODHMSLS/International-PDP.jpg</image:loc>
      <image:title>Improving the international shopping experience</image:title>
      <image:caption>Determining how currency conversion would impact our complex part product pages</image:caption>
    </image:image>
    <image:image>
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      <image:title>Improving the international shopping experience</image:title>
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  </url>
  <url>
    <loc>https://www.annelisesmith.com/patient-mode</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-22</lastmod>
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      <image:title>Improving clinical data collection for Parkinson’s participants - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/1620763367195-3YLQUYNWWNWKUY4R0ZYB/Screen+Shot+2021-05-11+at+4.02.32+PM.png</image:loc>
      <image:title>Improving clinical data collection for Parkinson’s participants</image:title>
      <image:caption>Initial wireframes exploring the concept of “patient mode” during a Clinical visit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/1620764444200-HDWI8J7HRX1MB8ZAL13M/Schedule+-+Complete+-+1.jpg</image:loc>
      <image:title>Improving clinical data collection for Parkinson’s participants - Make it stand out</image:title>
      <image:caption>The final state provides clear instructions for next steps</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/1620765091647-XCYFD91NW4EC967R3S8V/Screen+Shot+2021-05-11+at+4.28.24+PM.png</image:loc>
      <image:title>Improving clinical data collection for Parkinson’s participants - Make it stand out</image:title>
      <image:caption>Increased button and text size along with the option to “answer later” if a participant gets stuck are ways to make form completion easier on participants</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/1620765136808-PMKOJK074C9TD9N0952F/Screen+Shot+2021-05-11+at+4.29.15+PM.png</image:loc>
      <image:title>Improving clinical data collection for Parkinson’s participants - Make it stand out</image:title>
      <image:caption>As each form is completed, the participant is prompted to continue</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/1620765190078-RDZSTQTKQV6O9TFQJPR1/Exit+-+Sign+In.jpg</image:loc>
      <image:title>Improving clinical data collection for Parkinson’s participants - Make it stand out</image:title>
      <image:caption>If a participant attempts to navigate away from Patient Mode at any point, they are asked for a password, stopping the participant from accessing HIPAA information</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/1620765039670-9FD5RZYNA1R8H93STOHF/Launch+Patient+Mode+-+2.jpg</image:loc>
      <image:title>Improving clinical data collection for Parkinson’s participants</image:title>
      <image:caption>Clinicians can open Patient Mode when the participant is ready</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/1620764332858-G18A9DH4P2MRUJ9N7BMM/Schedule+-+Default.jpg</image:loc>
      <image:title>Improving clinical data collection for Parkinson’s participants</image:title>
      <image:caption>The Patient Mode landing page guides the participant</image:caption>
    </image:image>
    <image:image>
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      <image:title>Improving clinical data collection for Parkinson’s participants</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.annelisesmith.com/conducting-visits</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-22</lastmod>
    <image:image>
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      <image:title>Increasing operational efficiency for conducting clinical trial visits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/931a5c13-b29d-4b9c-96d7-394d76dd5b86/Design+Process+for+Higher+Effort+Initiatives.jpg</image:loc>
      <image:title>Increasing operational efficiency for conducting clinical trial visits - Make it stand out</image:title>
      <image:caption>Research project plan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/c8c7b16a-37ba-4773-8243-3583323e4de4/visit-breakdown.jpg</image:loc>
      <image:title>Increasing operational efficiency for conducting clinical trial visits - Make it stand out</image:title>
      <image:caption>Breaking down collected data by high-level categories gave us an overhead view of where the most activity was occurring by role throughout a visit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/ab40e7a3-1e5d-449c-9e63-cfdc927ebab6/allow-patients-to-be-seen-remotely.jpeg</image:loc>
      <image:title>Increasing operational efficiency for conducting clinical trial visits</image:title>
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  </url>
  <url>
    <loc>https://www.annelisesmith.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/4a1698f3-575e-4b07-bcd0-14b7ff0e7ff8/tempImagexF3Kq0.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/0b3aee02-a6e0-477d-bd24-25a96d96c424/tempImageuUUPo7.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/d1e8b58d-6094-4743-8b6b-758e578be3c9/tempImageBGC7Xn.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.annelisesmith.com/grant-discovery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/5a8f926f-540a-48ad-a26e-9363fdecacf2/first-lady-lori-shapiro-in-partnership-with-code-pa-participates-in-a-listening-session-with-grant-seekers_53646311408_o.jpg</image:loc>
      <image:title>Reimagining Pennsylvania grant discovery - Make it stand out</image:title>
      <image:caption>Users test a clickable prototype of the new grant discovery tool</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/61b09ca2-5f8f-421c-be7e-2170dffd87ef/2.png</image:loc>
      <image:title>Reimagining Pennsylvania grant discovery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/dc3c3a07-081e-4c61-9234-6d60bf2eb436/first-lady-lori-shapiro-in-partnership-with-code-pa-participates-in-a-listening-session-with-grant-seekers_53646412514_o.jpg</image:loc>
      <image:title>Reimagining Pennsylvania grant discovery - Make it stand out</image:title>
      <image:caption>Notes from a research session with Pennsylvania grant applicants</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/93e41115-0aa6-448d-9a01-7456f6f911c2/1.png</image:loc>
      <image:title>Reimagining Pennsylvania grant discovery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/f0b77faf-cdb5-4f12-924c-8490815a211d/3.png</image:loc>
      <image:title>Reimagining Pennsylvania grant discovery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/df961faa-743b-4dcb-8144-b724b59c1245/first-lady-lori-shapiro-in-partnership-with-code-pa-participates-in-a-listening-session-with-grant-seekers_53646556765_o.jpg</image:loc>
      <image:title>Reimagining Pennsylvania grant discovery</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.annelisesmith.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-01-03</lastmod>
    <image:image>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/1561595954798-B5SZ0CMNGCKP0SMFK7Y4/Headshots-ThumbnailsCareers_Page_Photo_5.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/df961faa-743b-4dcb-8144-b724b59c1245/first-lady-lori-shapiro-in-partnership-with-code-pa-participates-in-a-listening-session-with-grant-seekers_53646556765_o.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/ab40e7a3-1e5d-449c-9e63-cfdc927ebab6/allow-patients-to-be-seen-remotely.jpeg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/1620826486647-ZA65TYYEWHCQN54HDOYD/PatientMode-ipad.jpg</image:loc>
      <image:title>Work</image:title>
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  </url>
  <url>
    <loc>https://www.annelisesmith.com/legally-authorized-representatives</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/700dfaba-ffb9-4cc9-bbda-13522a51a42f/4.png</image:loc>
      <image:title>Create a login experience for legally authorized representatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/f6f3608d-ceb4-47fa-ad1c-722f1c90d659/login-empty.png</image:loc>
      <image:title>Create a login experience for legally authorized representatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/ac26a9d7-a8e3-4567-9c6f-8b5674f33294/2.png</image:loc>
      <image:title>Create a login experience for legally authorized representatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/bf649211-b8ee-41c4-a8b8-3e3cd86bba08/LARprompt.png</image:loc>
      <image:title>Create a login experience for legally authorized representatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/b74b3906-8323-43a3-a308-2f4638eddd22/Homescreen1.png</image:loc>
      <image:title>Create a login experience for legally authorized representatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/9df64e2c-8250-4a65-9ac3-fa4979e51ce7/Homescreen.png</image:loc>
      <image:title>Create a login experience for legally authorized representatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/b98da4eb-dc51-4c40-add3-61c6f35ff4fa/1.png</image:loc>
      <image:title>Create a login experience for legally authorized representatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/24923bfa-26ed-496e-a361-a62a4aafef95/5.png</image:loc>
      <image:title>Create a login experience for legally authorized representatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/cc14c421-61ea-4aee-9881-bc4b0086cd00/Homescreen.png</image:loc>
      <image:title>Create a login experience for legally authorized representatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/7d107908-49e6-45e4-be73-cea9edda503b/StudyPrompt.png</image:loc>
      <image:title>Create a login experience for legally authorized representatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/0137b2ed-2e79-4617-81e2-bc13e738935c/3.png</image:loc>
      <image:title>Create a login experience for legally authorized representatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d12272c30309f0001be8979/df961faa-743b-4dcb-8144-b724b59c1245/first-lady-lori-shapiro-in-partnership-with-code-pa-participates-in-a-listening-session-with-grant-seekers_53646556765_o.jpg</image:loc>
      <image:title>Create a login experience for legally authorized representatives</image:title>
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  </url>
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